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Apple Suffers Third Downgrade In January Amidst Anticipated iPhone Sales Rise


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Orange January 13, 2024 327

Investment analyst firm Redburn Atlantic has added its name to the list of firms downgrading Apple Inc. (NASDAQ:AAPL). This marks the third downgrade for the tech giant this month, following similar actions by Barclays and Piper Sandler.

What Happened: James Cordwell, an analyst at Redburn Atlantic, decreased his rating for Apple from “buy” to “neutral,” maintaining his $200 price target, reported AppleInsider, citing Seeking Alpha.

Despite forecasting a 2024 rise in iPhone sales, Cordwell cautioned about a potentially lackluster March quarter.

Previously, Barclays predicted that the iPhone 16 would have no compelling feature, while Piper Sandler downgraded the tech giant over fears of falling demand.

See Also: How To Buy Apple (AAPL) Stock

Cordwell’s analysis suggests that Apple’s growth potential may have reached its zenith, with “little room for upside” in the future. He further voiced concerns over escalating regulatory pressures, particularly from the EU, which could negatively affect App Store earnings and Apple’s overall profitability.

It’s noteworthy that, for the first time, Apple’s price-to-earnings ratio has surpassed that of Nike’s. According to Cordwell, this signifies that Apple’s valuation may have peaked, with no more room for expansion.

Why It Matters: Last year, Apple’s iPhone 15 led a recovery in global smartphone sales, ending a 27-month decline.

However, it was previously reported that a shift in Apple’s product focus is expected in 2024, with products like the Vision Pro, AirPods, and its flagship smartwatches poised to take center stage.

The iPhone 16 lineup is also set for an upgrade, but significant changes aren’t expected.

Apple Image Via Shutterstock

Check out more of Benzinga’s Consumer Tech coverage by following this link.

Read Next: Apple’s iPhone Survives A 16,000-feet Drop And Lives To Tell The Tale

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在iPhone銷量預期增長的情況下,蘋果在1月份遭受了第三次降級

投資分析公司Redburn Atlantic已將其名稱列入下調蘋果公司(納斯達克股票代碼:AAPL)評級的公司名單。這標誌着繼巴克萊和派珀·桑德勒採取類似行動之後,這家科技巨頭本月第三次下調評級。

發生了什麼:AppleInsider援引Seeking Alpha的話報道,雷德本大西洋分析師詹姆斯·科德威爾將蘋果的評級從 “買入” 下調至 “中性”,維持了200美元的目標股價。

儘管預計2024年iPhone的銷量將增長,但考德威爾警告說,3月份的季度可能會乏善可陳。

巴克萊此前曾預測iPhone 16將沒有引人注目的功能,而派珀·桑德勒則因擔心需求下降而下調了這家科技巨頭的評級。

科德威爾的分析表明,蘋果的增長潛力可能已經達到頂峯,未來 “幾乎沒有上升空間”。他進一步對不斷升級的監管壓力,特別是來自歐盟的壓力錶示擔憂,這可能會對App Store的收益和蘋果的整體盈利能力產生負面影響。

值得注意的是,蘋果的市盈率首次超過耐克的市盈率。根據科德威爾的說法,這表明蘋果的估值可能已經達到頂峯,沒有更多的擴張空間。

爲何重要:去年,蘋果的iPhone 15帶動了全球智能手機銷量的復甦,結束了27個月的下滑。

但是,此前有報道稱,蘋果的產品重點預計將在2024年轉移,Vision Pro、AirPods及其旗艦智能手錶等產品有望成爲焦點。

iPhone 16系列也將進行升級,但預計不會有重大變化。



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